Maaseudun Tulevaisuus: Hundred Years - Hundred Images

23.01.2016 - 13.03.2016

Friday Jan 22nd

Curator talk @ 17

Vernissage @ 18


Hundred years of promoting countryside


Maaseudun Tulevaisuus newspaper was born at the same time with Finland’s act of becoming independent in 1916. The newspaper was established to stand for the Finnish countryside. From the beginning the role of the magazine has been wide: the newspaper has also been a cultural magazine that has had a strong mission with enlightening and education. Already the sample issue had the spirit of enlightenment.  It announced: “We want to develop and uplift the civilized life and the special forms of it on the countryside.” In this issue the editor in chief at that time, A. A. Koskenjaakko, kept asking, “What is enlightenment?” There were also several literary critiques in the newspaper.

Maaseudun Tulevaisuus has been the spokesman of the countryside with the power of word and photographs. Maaseudun Tulevaisuus has been taking care of the spiritual and financial welfare of the Finnish countryside for a hundred years now. During those years a dramatic change in the Finnish countryside has occurred. The trades have developed, the amount of people has decreased, and the competition has gotten harder and more international. But there are also things that have stayed. The meaning of domestic food is still enormous. Forestry is still an essential buttress not only for the countryside but also for the whole economy of Finland. The countryside has a great spiritual meaning in the minds of many Finnish people –also the townsmen. Nearly all of us have their roots on the countryside. 

Maaseudun Tulevaisuus shows respect for the people of the countryside as well as for those who have documented the life and abatis of the countryside, by organizing a photographic exhibition with a title “Hundred years – hundred images”. The exhibition will be touring 2016-2017 and it will be released in Oulu, in Northern Photographic Centre in 23.1.2016. There are works from the photographers of the countryside form the past and present as well as from the best Finnish photographic artists from different decades. The exhibition has been cureated by Liisa Heikkilä-Palo from Maahenki and Elina Heikka from the Finnish Museum of Photography. The exhibition shows works from e.g. I.K. Inha, Jaakko Heikkilä, Esko Männikkö and Caj Bremer.

Also the readers of the newspaper are present in the exhibitions, as it presents also photos of barns taken by the readers, when Maaseudun Tulevaisuus and Posti asked readers to photograph barns for a stamp. The readers sent in 4000 photographs of barns for that stamp.

Welcome to the exhibition. May it remind you of the significance of the countryside and of that precious work that is still being done every day on the countryside for the good of Finnish people and that the makers of Maaseudun Tulevaisuus have wanted to support with their input during a century.

Mikael Pentikäinen

Editor in chief

Ilkka Halso: Kitkajoki, 2004


  • Ilkka Halso: Kitkajoki, 2004
  • Jaakko Heikkilä: sarjasta Mimmi ja lampaat, 2015
  • Aune Sinkkonen, Maaseudun Tulevaisuus:  ”Euronavetat”, lypsyasemalla emäntä Leena Niemi 2.11.1995
  • I.K. Inha: Mustialan maatalousopiston peltopanoraama. Tammela 1899, Suomen Valokuvataiteen museon kokoelma
  • I. K. Inha: Lehmiä ja hevosia omistajineen karjanäyttelyissä ja tiloilla, n. 1898–1900, Suomen Valokuvataiteen museon kokoelma
  • From the readers of Maaseudun Tulevaisuus / Kantri magazine
  • From the readers of Maaseudun Tulevaisuus / Kantri magazine
  • Erkki Voutilainen, Someron meijeri, Museoviraston Kuvakokoelmat, Journalistinen kuva-arkisto JOKA
  • Erkki Voutilainen, Perunan nostoa, Museoviraston Kuvakokoelmat, Journalistinen kuva-arkisto JOKA